Continuing his power play takeover of New York, Jay Z is teaming up with shopping mecca Barneys NYC for a Holiday Collection that’s sure to be a pretty epic collab. The line, which is designed to celebrate the spirit of New York, is limited to a clean/ballin’ color palette of black, white, gold, and silver. The two industry titans have teamed up with some power players in the fashion world including Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don, Proenza Schouler, Rick Owens, Stutterheim, Acne Studios, and Cutler & Gross.
In addition to the exclusive pieces, the collab includes an interactive window display and will be sold exclusively at the specially created BNY SCC (Shawn Corey Carter aka Jay Z) Gallery, an immersive space dedicated to the partnership between Barneys New York and Shawn Corey Carter. 25% of the proceeds from sales of the collection will go to Jay’s Shawn Carter Foundation for post-secondary education.
Check out some previews of the collection below and read the whole story over at Barneys. The ‘A New York Holiday’ collection drops November 20th.