To stay relevant in the streetwear industry you need to always be pushing yourself, growing the brand, making connections, improving your gear. As such, Los Angeles-based Dime A Dozen clothing live by a simple motto: ‘stay humble, stay hungry’, and that motto has continually pushed them forward and guided their success over the last few years. This fall, the team totally overhauled their website and launched their exciting new collection called ‘Private Reserve’.C o-founder Steven and his team have been on the grind pushing the new line, shooting a slick lookbook, and getting the word out, and today we welcome Dime A Dozen to the Dopamine 36 Shop.
To get to know our newest family member better, Steven gave us some background on Dime A Dozen:
“First thing everyone wonders is why the name “Dime A Dozen”? The story dates back to my high school days when my basketball coach would end practices with a lecture about how players come a dime a dozen. He would go on about how anyone can pick up a ball, learn to dribble and shoot (even his mama) but to stand a cut above the rest, that was a much rarer breed. For every twelve players, ten will be good and two will be great.
Dime A Dozen is built on this foundation and the concept of encouraging the growth of this rare breed. The name itself is a constant reminder to stay hungry and pursue the perfection of our craft; a never-ending cycle of self-reinvention. Stay humble and never stop looking for what’s next, contentment is not welcome here.”
Check out their new lookbook below to get a look at the gear you can grab in the shop and then pick some up!