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Introducing Haus of JR: Your Kids Are Now Cooler Than You

on January 15 | in independent hustlers, Independents, Streetwear | by | with 13 Comments

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If you’re into fashion and streetwear and you have young ones then you’re probably no stranger to buying them the latest Nikes and Jordans, but what about an equally dope outfit to set them off? Chris Ngo, founder of The Leverage showroom here in Orange County is out to change this with the launch of his new junior brand ‘Haus Of JR’. Chris has partnered with his wife, Sophia, to produce a range of highly-fashionable, yet highly-wearable basics for young kids in sizes ranging from 1T to 6T.

When asked what inspired the new venture, Chris says, “There really wasn’t anything in the market for our kids, and our friends’ kids, that matched our personal aesthetic and at practical price point. This is something our kids’ kids can wear.”

The first release, which drops today, features a clean and expertly-styled range of distressed skinny jeans in a variety of washes, slim hoodies with attention to cut and detail, and soft elongated t-shirts. The range has already been picked up by Hypebeast and is available online at Haus of JR’s site and at select Kitson locations. Best of luck to Chris and Sophia, although we’re pretty confident this is going to be a smash. Check out some shots from the lookbook below and head over to their site to see the gear first hand.

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Also find Haus of JR on Instagram.

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