Jay Z is growing his empire again, this time offering the sweet smell of success. Jay Z announced that his first-ever fragrance ‘Gold’ will drop at retailers (following news of his ongoing collaboration with the department store Barneys), on the biggest shopping holiday of the year, Black Friday. Surprisingly, the scent will be totally affordable, coming in three sizes ranging from $39 up to $70. Although Barneys will see an exclusive release on November 20th, the cologne will hit over 2000 retailers on the massive shopping holiday. Word on the street is that Jay Z rejected more than 3200 names before settling on ‘Gold’. No idea what it smells like so like the speculation begin!