It’s no secret that everyone and their dogs are doing collaborations right now. Typically, this means two streetwear brands coming together to join forces, or an artist of some medium doing designs for for a streetwear brand. However, sometimes you come across a collaboration that just transcends everything and this is exactly that. What we have here is rapper Nelly doing some commercials (and jingles apparently) for beloved cereal Honey Nut Cheerios. This thing just keeps getting bigger and bigger because first, here are some photos JUCO Photography shot for the campaign. You could maybe even call it a lookbook. NOW, we have a special sneaker collab with Nike to commemorate the Nelly x HNC collab. Collabs on collabs for days. Nike iD has reworked some super limited pairs of Nike Lebron X and distributed them exclusively to er, tastemakers, like Angela Simmons and Bow Wow. Check out all this insane action below!