Prevail Co. is a young and hungry Los Angeles brand working hard to carve their own path in the streetwear industry. When we caught up with founder Rei in July, just after their first lookbook and collection dropped, he promised that product development was the key to future growth:
“Product development is the one department that really has to expand over the years in order for Prevail to reach a certain level, and I believe it’s achievable”.
With their second offering, Rei and the team are already making good on that promise. Rei tells us “We expanded our brand with headwear accessories that features three snapbacks and two beanies. On top of introducing our headwear department, we ventured out to playing with different colored shirts and prints, which is something we stayed away from with our initial release”.
In addition to the new headwear offerings, Prevail is rolling out five new tees in classic black and white along with some new joints in fall fresh burgundy. The designs are simpler and more refined, and there’s an increased focus on detailing, like the slick leather patches on the new beanies. Check out their first official lookbook below and cop this collection when it drops this Friday, October 25th, over at Prevail’s web HQ.