We’re cooking up a dope feature with our homies at Radii Footwear so today we headed over to their global headquarters in Chino to scope out the operation and meet the team. Radii’s founder Casey Arisohn is a man on a mission and a passionate sneakerhead; definitely an inspiring dude to talk to. Anyone that can clear a million in sales their first six months out certainly has our respect. Despite Radii’s massive growth the last few years, they’re still a small, tight-knit operation handling everything in-house (aside from production), including design, marketing, photoshoots, customer service, and more. Stay tuned for the full feature on this dope local brand and make sure to check out their excellent collection of kicks available now for Spring 2014 on the Radii online shop. Thanks to the Radii fam for hosting us!
(L-R: Radii’s marketing guru Rob with founder Casey)
(Our resident photographer Dre getting the lowdown on some new Radii prototypes)
(Checking out the photo studio)
(Nestled in their warehouse is the secret shipping table)