Thank you, Steve and welcome to all those who have joined us today. The first is, I think, Darren, in your prepared remarks you mentioned retention is quite well among your patient base. I think that also in this -- as you mentioned, this COVID environment, we're preparing for both scenarios and again, I think the data is compelling enough. Our next question comes from the line of Tazeen Ahmad with Bank of America. Cost of sales amounted to $10.8 million for the quarter or 9% of net product sales compared to $5.1 million or 13% of net product sales in the prior year quarter. Yes. It is truly a pipeline in the product with at least three target indications expected to be developed over the next few years. We completely understand why Europe would be challenging given a lot of pull-through into the previous quarter? Our penetration in and prescribing of our top level targets is driving nearly half of TRxs with 97% of those targets haven't [Phonetic] written a prescription in Q1. We are fortunate that going into this COVID-19 situation, Epidiolex brand awareness was very high among both patients and physicians. I mean our answer is no different to the previous couple of quarters where we've been cautioning heavily against too much over interpretation particularly of the data feeds that you get. This allows us to interact and educate 1,100 plus independent long-term care pharmacies and associated consultant pharmacists within their network. So those are the long-term benefits we see from from the descheduling and early feedback once this all gets sorted out is excitement across the physician base around this.
Thank you, Volker and good afternoon. I will say the recent COVID and we highlighted this in the script, the key meetings that as people transition to work from home have gotten in the way, some big meetings being canceled and we're working through the logistics, but we have seen those engagement pick back up in the last couple of weeks.
www.gwpharm.com. Thanks for the question. Volker Knappertz -- Chief Medical Officer. Find the latest SEC Filings data for GW Pharmaceuticals Plc American Depositary Shares (GWPH) at Nasdaq.com. As a result, we see the Q1 revenue number as an indicator, but there remains significant potential for the growth in the brand in 2020. Greenwich Biosciences for the treatment of seizures associated with For MS spasticity, we are able to bridge from previously conducted positive Phase 3 trials in Europe by adding a new Phase 3 placebo-controlled trial with approximately 450 patients and a number of smaller mechanistic studies to the body of evidence. Turning to SG&A. In a moment, I will have Darren provide his perspective on how the U.S. commercial operation is adjusting and preparations for the expected upcoming TSC launch and insights to date on the second quarter. Indeed, we are now planning a virtual deep dive for investors and analysts on this product.
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