when did fiat buy jeep

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[3][4] Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation (AMC). Ermey suggests that soldiers at the time were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a character in the Thimble Theatre comic strip and cartoons created by E. C. Segar, as early as mid-March 1936. [40] Being the only company that continually produced "Jeep" vehicles after the war, Willys-Overland was eventually granted the name "Jeep" as a registered trademark in June 1950.

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This page is for personal, non-commercial use. [91][92], In April 2012 Jeep signed a shirt sponsorship deal worth €35m ($45m) with Italian football club Juventus.[93]. After turning down Bantam's initial request, Probst responded to an Army request and began work on July 17, 1940, initially without salary. All rights reserved.

This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation.

The CJ-4 exists only as a single 1951 prototype, and constitutes the "missing link" between the flat-fendered CJ-2A and CJ-3A/B, and the subsequent Jeeps with new bodies, featuring rounded fenders and hoods, beginning with the 1955 CJ-5, first introduced as the military Willys MD (or M38A1). Early in 1941, Willys-Overland demonstrated the vehicle's off-road capability by having it drive up the steps of the United States Capitol, driven by Willys test driver Irving "Red" Hausmann, who had recently heard soldiers at Fort Holabird calling it a "jeep."

Pocket Stove, "the two most important pieces of noncombat equipment ever developed. [1] Aside from Willys, King Features Syndicate has held a trademark on the name "Jeep" for their comics since August 1936. Eugene the Jeep was Popeye's "jungle pet" and was "small, able to move between dimensions and could solve seemingly impossible problems. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007.

[47] The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. But Chrysler subsequently merged with Daimler-Benz in 1998 and folded into DaimlerChrysler. The term became common worldwide in the wake of the war.

[1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. Hardly a successful company do those make. Katharine Hillyer's article was published nationally on February 19, 1941, and included a picture of the vehicle with the caption: Although the term was also military slang for vehicles that were untried or untested, this exposure caused all other jeep references to fade, leaving the 4x4 with the name. In 1976 Jeep introduced the CJ-7, replacing the CJ-6 in North America, as well as crossing 100,000 civilian units in annual global sales for the first time.[44]. Jeep is a brand of American automobile and also a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles.

It was slow to adapt to other trends, notably the car-based crossover, but since the old Chrysler Corp. emerged from bankruptcy in 2010 ad merged with Fiat, Jeep has been making up for lost time.

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That nearly happened back in the 1990s when billionaire Kirk Kerkorian made an ultimately unsuccessful bid to buy out Chrysler and take it private.

Aside from Jeepneys, backyard assemblers in the Philippines construct replica Jeeps with stainless steel bodies and surplus parts, and are called "owner-type jeeps" (as jeepneys are also called "passenger-type jeeps"). Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition: This definition is supported by the use of the term "jeep carrier" to refer to the Navy's small escort carriers. The Jeepney is a unique type of taxi or bus created in the Philippines. including oil and water, Willys-Overland's chief engineer Delmar "Barney" Roos modified the design in order to use Willys's heavy but powerful "Go Devil" engine, and won the initial production contract. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation (AMC).

The Army thought that the Bantam company was too small to supply the required number of vehicles, so it supplied the Bantam design to Willys and Ford, and encouraged them to modify the design.

The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection. It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. In 1979, while still owned by American Motors, AM General began the first steps toward designing the Humvee.