52, No. As the demand of the first customers is satisfied, the company lowers the price to attract another, more price …
However, no response is made to local conditions (Doole/Lowe 2012, p. 368).
With standard formula pricing, the company standardises by using the same formula to calculate prices for the product in all country markets.
15, No. 9, 28 January 2019 | Managerial and Decision Economics, Vol. 62, No. according to the following two principles: The seller will select the highest possible
As a result, fairness concerns from consumers provide a natural mechanism for firms to commit to uniform pricing and enhance their profits.
The buyers are free to choose the quantity at a fixed price. 66, No. 358-359. 2018, 13 October 2016 | Management Science, Vol. It is also called "simple monopoly pricing".
76, 29 March 2019 | Management Science, Vol. International pricing is often considered the most critical and complex issue in international marketing. Monopoly rent = Total revenue - Total cost, CS = Total use value - total expenditure, Unifrom pricing
Uniform pricing. The Advantages and Disadvantages of Fixed Pricing and Dynamic Pricing. Hence the demand doesn’t get affected by the distance from which the goods are procured. A wealth maximizing monopolist will produce according to the following two principles: Produce only if AR > AC or AR = AC Keep producing until MR = MC Price … The main pricing decisions in international marketing comprise the following (Mühlbacher/Leihs/Dahringer 2006, pp. value. There is no single fixed price, but local subsidiaries are not given total freedom over setting prices. in the domestic market and adding additional costs from international transportation, taxes, tariffs, etc. Discount Pricing. 36, No. 3, 22 February 2017 | Management Science, Vol. 89, 28 December 2019 | Enterprise Information Systems, Vol. Global industries are dominated by a few, large competitors that dominate the world markets (Solberg/Stöttinger/Yaprak 2006).
6, Journal of Retailing and Consumer Services, Vol.
6, International Journal of Organizational Analysis, Vol. 5, 25 April 2017 | Quantitative Marketing and Economics, Vol.
3, Discrete Dynamics in Nature and Society, Vol. Source: Adapted from Solberg/Stöttinger/Yaprak 2006, p. 31. Click to read 'Table1' and 'Diagram1' again! Enter your email address below and we will send you your username, If the address matches an existing account you will receive an email with instructions to retrieve your username. 65, No. Title:The Benefit of Uniform Price for Branded Variants, 30 September 2019 | Electronic Commerce Research, Vol. 4, 20 May 2017 | Economic Theory, Vol.
Parallel markets, while legal, are unofficial and unauthorised and can result in the cannibalisation of sales in countries with relatively high prices, damaging relationships with authorised distributors. 11, No. ■ The price setting strategy determines the basic price of a product, the price structure of the product line, and the system of rebates, discounts or refunds the firm offers. 6, 6 January 2018 | Journal of Marketing Research, Vol. cost of production, marketing or distribution); it is important to take many other factors into consideration that may differ internationally (Doole/Lowe 2012, pp. ☆, New Product Preannouncement: Phantom Products and the Osborne Effect, An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration, The strategic effect of retailers' in‐store advertising services under product variety competition, Incorporating Behavioral Factors into Operations Theory, When Showrooming Increases Retailer Profit, Loss aversion and the uniform pricing puzzle for media and entertainment products, Entry deterrence/accommodation with imperfect strategic thinking capability, The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. This strategy is very simple and guarantees a fixed return. Inducing favorable social price comparisons to enhance customer retention, Demand for cinema and diverging tastes of critics and audiences, On Consumer Beliefs about Quality and Taste, Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness, Managing Price Promotions Within a Product Line, Competitive Implications of Consumer Fairness Concerns, Fairness-embedded governmental coordination by dominated retailer in heterogeneous circumstance, Fairness judgments and counterfactual thinking: pricing goods versus services, Price Competition in the Presence of Social Comparison and Demand Uncertainty, Price Discrimination Under Unpredictability of Consumerss Fairness Concerns: Revisit the Long-Term Effects of Fairness, Consumer Limited Attention to Online Ratings and Seller Response: A Regression Discontinuity Design, New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect, Context-Dependent Preferences and Innovation Strategy.
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